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Marketing Manager- E commerce

Marketing Manager- E commerce

Emami Limited

Cosmetics , Marketing

Kolkata,West Bengal Post Date Jul, 08 2019 Age Range 30 To 35 Annual CTC ( 10 - 15 Lacs ) ( Experience: 6-11 Years )

Overview

E-Commerce Marketing Manager 6 - 11 Years Kolkata

Skills

  • digital marketinge - commercebrand planningcategory managementmarketing managementnew product development

Job Description

  • Category/ Brand Planning and Ecommerce Marketing Finalize the brand plans for the year/ quarter jointly with the brand teams. Manage internal communication with Emami brand teams on content, e-commerce spends etc. Plan & manage execution of monthly advertising and promotions calendar. Manage marketing budgets and ensure profitable ROI across all key Ecommerce portals Liaise with brand teams for planning of visibility levers and creation of brand assets Closely monitor competitive activities, positioning, brand health, and brand share. Track competitive SKUs for promotions, offers. Partner with Brands, KAMs and Key Accounts for regular dive deep on root causes & address relevant opportunities/weakness through innovative marketing/ advertising/ communication initiatives Analyze campaign effectiveness for CPM, CPC initiatives; ROI on key metrics at a brand and account level - identify the right keywords, increase conversions, identify the right target ASINs etc. Maintaining consistency in brand image, positioning, and communication across all customer touch-points, brand assets, campaigns, etc. New Product Development Liaise with brand teams for design, development and GTM strategy for Combos/ Multi-packs Develop independent market view and consumer trends for identifying new product ideas. Work closely with the Brand and Innovations team for the launch of the new products. Amazon CPC, Agency Management and Digital Marketing Manage Digital and creative agencies, collaborate closely as strategic partners Own product listing content creation - lead catalogue photoshoot & content creation, drive this via brand teams and digital agency Build a strong brand connect with the target audience through campaigns, events, and partnerships in alliance with Digital Agency and Ecommerce Platforms. Work closely with internal Digital Media team to Strategize, plan & execute integrated Digital marketing campaigns for Customer acquisition Consumer Research Defining user journey & experience for understand consumer behavior and brand connect Drive new customer acquisition with a strong understanding of brand and business goals. Increase Customer Lifetime Value through effective segmentation and targeted promotions Undertake all market research for obtaining feedback on various aspects of the brand growth objectives for the year.
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