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Marketing Executive

Marketing Executive

Apollo Home HealthCare Ltd

Hospital , Sales/Business Development

Kolkata,West Bengal Post Date Sep, 18 2018 Age Range 24 To 30 Annual CTC ( 2 - 4 Lacs ) ( Experience: 2-3 Years )

Overview

Marketing Executive- Graduate or MBA with Minimum 3 years experience in Trade Marketing / Biomedical Device marketing

Skills

  • Good Communication and analytical skill, Vendor Management

Job Description

  • Customer Experience : - To develop & implement a roadmap for all marketing activities of customer lifecycle management. - To Develop campaigns & schemes to engage customers & measure their effectiveness. - To measure customer experience & develop/implement measures for enhancing the C-Sat. Brand Management : - To handle Ad agency and develop, plan & distribute marketing collaterals.Communication - To study & improve customer message management systems, websites, email, SMS, snail mail, social media management & App communication.Product Management - To manage the App's lifecycle: structure, design, UI/UX, promotion, customer experience management & product improvisation. - To develop, strategize & own the targets for Services & App downloads. Market Research : - To undertake market research as and when required Joint Marketing : - To work with other organisations for co-branding and/or joint marketing for the group
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