Job Details




FENA (P) Ltd

FMCG , Sales/Business Development

New Delhi,Delhi Post Date Sep, 10 2019 Age Range 29 To 34 Annual CTC ( 5 - 8 Lacs ) ( Experience: 5-10 Years )




  • MBA Marketing with 6 to 9 years of experience in handling Sales / Channel / Marketing in FMCG industry in which at least 3 years are in Channel Marketing / Trade Marketing / BTL Marketing Excellent knowledge of Marketing, Consumer buying behavior & Channel development Strong competence in BTL advertising marketing as well as deep knowledge of BTL advertising suppliers. Strong capabilities in coordinating and negotiating with the BTL Marketing suppliers chain IS A MUST. Should possess a dynamic and professional approach with extensive operational experience Energetic, versatile and a creative problem-solver Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail Effective communications, presentation, interpersonal supervisory customer relations skills Expertise on MS Office, Word, Power Point and Excel Comprehensible organizational, analytical, problem solving and negotiating skills A focused, detailed and disciplined approach to tasks The ability to work in collaboration with multiple stakeholders (Internal & External) Willing to accept responsibilities & take initiatives. Willing to travel extensively and intensively Ability to work under pressure, ability to meet short deadlines i.e. turn around work in tight deadlines Hindi speaking added advantage

Job Description

  • Developing and executing the Trade & BTL Marketing strategy of the Brand to achieve defined business objectives (KPIs) Work closely with the Sales & Marketing team to ensure that Trade Marketing & BTL Strategies are aligned with marketing objectives and sales revenue targets Managing Brand communication for BTL activations for multiple products aligned with corporate Brand strategy Ensuring the proper development, execution and bench-marking of all Trade and BTL Programs designed to increase Brand Visibility and Top of Mind Awareness and Recall for the Brand Leading trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations Designing & implementing BTL marketing plans for augmenting the business volume by enhancing brand visibility, top of mind awareness & recall. Identifying & ensuring that BTL activity (In shop Branding / Glow sign boards / Arches / In store Promotions / POS etc) are done as defined & documented Identifying, negotiating and following up with BTL POS Vendors to ensure quality and timely delivery of In-shop branding tools and materials Implementing and evaluating both trade and consumer promotions for the priority channels on time and within budget to maximize the return on investment and ensure adequate levels of trade and consumer participation Creating and maintaining the trade marketing calendar of activities and special promotions in coordination with both the Sales & Marketing team. Implementing and tracking Trade Marketing programs for distributors and retailers designed to increase Sales, Category Presence, Brand Visibility and Brand Awareness Identifying and developing necessary POS tools to increase brand presence, market share and improve trade and customer satisfaction Monitoring and evaluating Trade Marketing Programs and BTL Campaigns and activities to measure effectiveness and recommendation of improvements as needed Tracking and reporting on POS trend, store coverage, in-store execution as well as assortment and promotion performance. Analyzing brand sell through results by channel and make recommendations to increase sales Interacting with internal & external stakeholders to ensure execution as per the defined guidelines. Coordinating with the digital marketing agency to ensure Trade Marketing and BTL Point of Sale Promotion Activity and Display promoted online on social media
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